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By Stephanie and 1 other2 authors54 articles
Customers data segmentation
Segmentation in Acteol helps to deliver smarter, more effective marketing by grouping customers based on real behaviors and preference.
- Segment customers based on their bookingsYou can segment contacts based on their bookings and target them via related campaigns.
- Segment customers based on their sourcesYou can segment contacts based on their source and target them via related campaigns.
- Segment customers based on their transactions valuesYou can segment contacts based on their transactions values information, if provide by the relevant third party, and target them via related campaigns.
- Segment contacts based on vouchers redemption informationYou can segment customers by voucher redemption behaviour to help deliver more relevant marketing campaigns. By identifying who redeemed a voucher and who didnât, you can tailor your offers andâŚ
- Segment customers based on their visitsYou can segment contacts based on their visits and target them via related campaigns.
- Segment customers based on their bookingsYou can segment contacts based on their bookings and target them via related campaigns.
- Segment customers based on their geographical regionYou can segment your customers based on their region if you have their postcode information provided. This allows you to deliver highly localised and relevant marketing campaigns.
- Segment your customers based on their birthday informationYou can segment your customers based on their birthday information if their birthdate information is being captured via your available data sources or via the sign up form.
- Segment your customers based on the site they interact withIf you have multiple sites managed within your Acteol CRM, you can segment your customers based on the site they interact with
- Segment your customers based on their birthday informationYou can segment your customers based on their birthday information if their birthdate information is being captured via your available data sources or via the sign up form.
- View the complete list of all contacts in your databaseYou can view all contacts in one complete list on in easy steps.
- Guestline data segmentation via the Hotel Booker WizardWhen integrating your Guestline PMS data in Acteol, the Hotel Booker wizard fields help you filter, segment, and understand your guest bookings.
- Segment customers based on their segmentYou can segment your customers based on their visit frequency bands to identify their segment. You can reward high-value customers, re-engage those at risk, and create personalised campaigns that boostâŚ
- Create customers selection based on data segmentationYou can create an audience for customer selection in a few easy steps.
- Search for a specific customerIn Acteol CRM, you can search for a specific customer and have a direct route to their complete profile. You can instantly pull up and view a customerâs history, bookings,âŚ
- Segment customers based on their segmentYou can segment your customers based on their visit frequency bands to identify their segment. You can reward high-value customers, re-engage those at risk, and create personalised campaigns that boostâŚ
- View your transactions dataYou can view your transactions data, if provided by the relevant third party, and create customers segments based on the desired transactions information.
- Segment customers based on their purchased productsYou can view the purchased products of your customers, if provided by the relevant third party, and create customers segments based on the desired information.
- Get the website tracking data from the data treeYou can quickly and easily view the website tracking data from the data tree.
- Fundamental nodes overviewYou can use the nodes and wizards in your data tree to understand your data base and to segment your customers based on specific critirea.
- View the customer tag on their contact profilesYou can easily view tags you assigned to your customers' contact profiles according to the criteria you set.
- Segment customers after they complete a surveyIf you've created a survey, and made it live. You can segment your customers based on their responses to create customised experiences for your customers.
- Segment nearby customers based on their drive time or radiusYou can segment your customers based on their their drive time or radius compared to your sites if you have their postcode information provided. This allows you to deliver highlyâŚ
- Segment customers based on their campaigns engagementYou can segment contacts based on their campaigns engagement information.
- Segment your customers based on their Wifi log inIf you have integrated your Wifi to your, you can segment customers based on their WiFi login information including details such as when they connected, which location they connected from,âŚ
- Segment customers based on their favourite purchased productsYou can view the purchased products of your customers, if provided by the relevant third party, and create customers segments based on the desired information.
- Save specific contacts as a new selectionYou can save a specific group of contacts as a new selection by applying search filters and choosing which customers to include. This is useful when you need to workâŚ
Segmentation tools
Segmentation tools
- Data segmentation toolsYou can segment the relevant customers by using the segmentation tools.
- Save a selectionAfter having build your selection, you can save it and have access to it for future uses.
- Open a saved selectionAfter having built and saved your selection, you can have access to it for future uses.
- Customers segmentation via Wizard SegmentationCreating your target audience selections is a crucial first step in understanding your customers and ensuring your campaigns reach the right people.
- Add a selection or a node to the Favourites listYou can add the selection you created or the nodes you are using the most to a starred list for easier access.
- AI-powered customers segmentation guidanceAI-powered summary of your contact selections in the SCV contact segmentation tool. This enhancement helps to understand, check, and explain the selections you are trying to create without needing toâŚ
- Index File List contact segmentationThe Index File List upload option allows you to upload and process your customers records from an external file into your Acteol system, to identify these customers.
- Create stats to understand your customers dataYou can have a breakdown of stats for your selection after that you've created it.
Customers data management
Customers data management
- Attach a file to a contactYou can attach files to a contact's profile in a few easy steps.
- Delete a contactYou can delete customer profiles in a few easy steps.
- Export a contact's dataYou can export a contact's data in a few easy steps.
- Merge contactsIf you have two profiles for the same contact, you can merge the profiles into a single contact profile.
- Create a new contact profile for a customerYou can create a new contact profile for a customer in a few easy steps.
- View a customer's hotel bookingsYou can see a customer Guestline bookings history, stay details, interactions, and segmentation data, all pulled from automatically.
- Hash customer profiles personal dataYou can maintain analytical data for a customer but remove personal data in a few easy steps.
- View a contact's details and bounce historyYou can see a contact's interaction history in their profile.
- View a contact's profile summaryThe contact profile summary contains all the information available for a single customer.
- View a contact's interactionsYou can view a contact's transactions, website tracking, bookings, visits, and other interactions in a few easy steps.
- Review a customer's responses for a surveyYou can view a contact's surveys on the customer profile, to help you review their specific responses.
- Create a new contact profile for a customerYou can create a new contact profile for a customer in a few easy steps.
- View customer contact profileOur Single Customer View module gives you the most upâtoâdate customer information, ensuring complete visibility.
- Update a customer's contact informationYou can edit a customer's contact information in their contact profile.
- View or resend communications to a contactYou can view communications you've sent to a client and resend them.
- Deduplication managementThe deduplication section helps you identify and merge duplicate contacts in your database to maintain clean and accurate data.
- View and edit a contact detailsThe profile details section in the customer's contact profile contains all the information available for a single customer.
- View customer contact profileOur Single Customer View module gives you the most upâtoâdate customer information, ensuring complete visibility.
- View the sales leads details in the contact profileInstances that license the Sales Lead Portal Module can see a contactâs lead information using the Sales Leads page in the customer's contact profile.