To create your audience selection, follow the steps below:
Click the Single Customer View
icon.Click Contact Segmentation.
Use the Data Tree to do the segmentation.
Drag and drop Custom Wizard to choose any criteria from the usual wizards.
Use Selections & Queries to check your selections and create Campaign Target List.
Click Favourites to easily access any selection or node you marked as favourite.
Your customer data is captured via your available data integration sources such as Wi-Fi, reservations, and EPoS transactions.
You can segment your customers based on: