Campaigns builder
Create your campaigns with closed loop reporting to see what's working.
By Stephanie and 1 other2 authors45 articles
Campaigns management
Manage all of your campaigns.
- Open Saved CampaignsYou can revisit a revisit a previously created campaign that is still in draft and continue working on it when required. From here, you will find a full list ofā¦
- Add a split test to your campaignThe Split Test feature allows you to compare multiple variations of your email or SMS campaigns to determine which performs best in achieving your objectives. This functionality is available onlyā¦
- Share a specific campaign while it's on draftPer default, campaigns are only visible to their creators, but you can share them with your colleagues via easy steps.
- Send a test from your campaignTo ensure everything looks right for your email campaign, you can send a test email to yourself or someone on your team before sending it.
- Understand the campaigns sender profilesThere are three major types of sender profiles for your campaigns that you can use depending on your campaign type.
- Create a copy of a campaignYou can reuse a campaign and apply any modifications instead of creating a similar campaign from scratch.
- Find your archived campaignsYou can find the campaigns you've sent a while ago, but are now not displayed in your campaigns view.
- Schedule weather dependent campaignsYou can easily schedule campaigns to send based on the temperature.
- Best practice recommendations for emails deliverabilityYou can align your email marketing strategies via following Email deliverability best practices, as they are essential to ensure your marketing messages consistently reach your audience's inbox and avoid beingā¦
- Add a reply-to email address in your campaign for your customers responsesYou can choose to allow your customers to reply directly to your campaigns by adding a reply-to email address to your campaign design to create a more engaging experience andā¦
- Add a voucher code to a campaign in ActeolIf you're licensing the Voucher module, you can create voucher offers and send them to your customers via email campaigns.
- Add customers selection to a campaignThe first step in creating your campaign is to add a customer selection, which you can revisit and update at any time in easy steps.
- Create a campaignYou can create email campaigns to contact sets of customers to promote your events and offers.
- Create a reminder campaign to customers who didnāt open the first sendNot every customer opens your campaign the first time, sometimes messages get missed, or the timing isnāt right. Thus, you can set your campaign to send reminders to your customersā¦
- View a summary of processed campaignsYou can see a summary of all your processed campaign in the campaign summary.
- Set up a campaign to be used by APIYou can create email campaigns to be used by API. This is useful for transactional emails, real-time triggered communications, and integrations with third parties.
- Send a campaign using the customers opt-in preferencesYou can send the relevant campaigns to your customers and make them more personalised according to their opt-in preferences.
- Use personalised field in email campaignsYou can display a customer's first name in your email subject line and body to improve open rates and engagement.
Assets management
Assets management
- Manage your assets library foldersYou can create new folders in your assets library, or rename or delete existing ones.
- Create-AI powered images directly from the asset libraryYou no longer need to rely solely on pre-uploaded visuals or external pictures. Instead, you can describe the image you have in mind, and the AI will create it forā¦
- Add or view assets to your Acteol assets libraryAdd or view assets in your assets library to be used in email or social campaigns. Your asset library is where you store the assets that you might use inā¦
- Asset file restrictionsWhen you upload an asset, make sure it meets the file requirements.
Campaigns reporting
Campaigns reporting
- View campaign resultsYou can review the campaign results and click overview of campaigns you've sent out.
- Campaign click overviewThe click overview shows you the number of total clicks and the number of distinct clicks on each link in your email, as well as the URL of the link.
- Campaign click overviewThe click overview shows you the number of total clicks and the number of distinct clicks on each link in your email, as well as the URL of the link.
- Campaigns performance reporting reviewYou can measure the effectiveness of your marketing campaigns to optimise your strategies and achieve more business goals.
Templates and design
Templates and design
- Use section categories for your campaign design panelsYou can assign the panels in your campaign design to pre-set section categories so you can track the customers that have interacted with that particular panel.
- Mirror your template design into your campaignYou can create a template that pulls same design to your campaign design without having to drag and drop the design panels or having the campaign design showing as blank.
- Change the template for your campaignYou can change the template for your campaign to a different template in a few easy steps.
- Add the standard links to your campaignsIncluding the standard links play a key role in giving your customers full control over their marketing preferences when they receive campaigns from you. The standard links include: Preference centreā¦
- Create a templateYou can create a template for your communications in a few easy steps.
- Create custom blocksYou can create custom blocks in an email template to use again and again.
- Block detailsThe blocks, images, buttons, countdown, columns, separators, and containers, have additional settings that you can utilise when creating emails or templates.
- Save colour codes to use for your campaign designYou can save the colours codes that you frequently use for your campaign design in few easy steps.
- Copy formatting toolsWhen you're writing an email for a campaign, you can change the formatting of the copy.
- Use section categories for your campaign design panelsYou can assign the panels in your campaign design to pre-set section categories so you can track the customers that have interacted with that particular panel.
- Build and use a shared section for your campaign designTo save time, you can set up and use a shared design panel to reuse across multiple campaign designs.
New Campaign Builder
Discover our new Campaign Builder: What changed and where it went.
- Navigate the new campaigns menuThe campaigns menu has been simplified from nine items to five. Find out what each section contains and where to access the campaign builder in the new campaign builder.
- What's new in the new campaign builderAn overview of the key improvements in the new campaign builder, including the new guided step flow, redesigned email editor, Smart Check, and in-campaign collaboration features.
- Build a campaign using the new step flowThe new campaign builder guides you through campaign creation in six steps. Learn what each step contains across all campaign channels.
- Use the new email editorCampaign Builder Evolved uses a drag-and-drop email editor built on BeeFree. Learn about toolbar features, content blocks, dynamic content, personalisation, and how to save your design.
- Switch your templates to the new campaign builderExisting email templates are not automatically converted to the new editor format. Follow these steps to download a legacy template and import it into Campaign Builder Evolved.
- Use the new SMS editorThe SMS editor in the new campaign builder includes an emoji picker and AI copy generation. Sender configuration has moved to Step 3 of the campaign flow.
- Use the new push notification editorThe new campaign builder updates both the standard push and Innovatise push editors. Learn about the changes to fields, personalisation options, and template selection.
- Manage campaign approvalsThe new campaign builder includes a refreshed approval workflow with in-product collaboration, notifications, and status tracking for both approvers and standard users.