The three major types of sender profiles for your campaigns that you can use depending on your campaign type.
What is a sender profile
A sender profile is a filter applied to your campaign's audience that determines which contacts are eligible to receive communications, based on their opt-in status, email validity, site affinity and sometimes other personalised settings. It is the start point of the campaigns creation and it is selected at campaign or journey creation level.
Sender profile details
A sender profile is created with specific settings and details:
| Definition | What does it help with | Can it be updated |
From name | The display name that recipients see as the sender. | It helps recognition and can influence open rates. | Yes, by raising a request to your account manager. |
From address | The actual email address from which the message is sent. | This is tied to your sending domain and authentication. | Yes, by raising a request to your account manager. |
Reply-to name | The display name recipients see when they click Reply. Often the same as the From name, but can be different. |
| Yes, by raising a request to your account manager. |
Reply-to address | The email address where replies are sent, which can differ from the From Address. |
| Yes, by raising a request to your account manager. |
Filters | Each sender profile has its own filters, these filters are applied against the customers selection that you add to the campaign. | It helps to have a refined customer selection depending on the type and purpose of your campaign. | Yes, by raising a request to your account manager. |
📌Note: The Reply-to address is usually set as a No-reply address. If you would like to give the possibility to your customers to send you email replies, you can do this differently by following the steps in this article.
The sender profile types
The marketing sender profile
It will filter your selection to only include customers who are:
The customers who have opted in to receive marketing communications.
The customers who have valid email addresses.
🤓 Tip: The validity of an email address is confirmed by our system by ensuring it is correctly formatted, checking that the domain can receive emails, and verifying that the mailbox is active and not hard-bounced or rejected.
The site sender profiles
The sites sender profiles are named after your site's name and filter customers who have interacted the most with that specific site.
As a result, the selected site is considered their favourite site. This sender profile will filter:
The customers who have opted in to receive marketing communications.
The customers who have valid email addresses.
The customers who have the sender profile site as their favourite site compared to the other sites.
🤓 Tip: A favourite site is the site that a customer has most interacted with in the last 12 months.
The service sender profile
The service sender profile will filter the customers that have valid email addresses, regardless of their opt-in to receive marketing status. It's usually used for non-marketing campaigns.
This sender profile will filter:
The customers who have valid email addresses.
⚠️ Warning: Using the service sender profile for marketing communications would violate GDPR, as it would bypass customers’ opt-in preferences and send them marketing campaigns without consent. Therefore, it must not be used for marketing purposes and should be used only for service-related communications.
Bespoke sender profiles
It could be possible that your Acteol system has other sender profiles, different from the ones stated above. For more details or updates requests about these, you can reach out to your account manager.