What's new?
Single Customer View module
Contact Profile: Enhanced Customer Intelligence with Monetary Value and Segmentation KPIs
We've introduced two new Intelligence Engine KPIs to the Contact Profile Summary page, providing comprehensive customer value insights and segmentation visibility for enhanced customer relationship management.
New Customer Intelligence KPIs:
Customer Monetary Value KPI: Displays total combined direct and indirect customer spend with Intelligence Engine module iconography
Customer Segment KPI: Shows current RFM segment classification with clear segment name display
Business Benefits:
Enhanced Customer Understanding: Immediate visibility of customer value and segment classification supports informed engagement strategies
Improved Decision Making: Quick access to monetary value and segmentation data enables targeted communication and offer strategies
Streamlined Customer Analysis: Consolidated intelligence reduces time needed to assess customer relationships
This enhancement provides customer-facing teams with immediate access to critical customer intelligence, supporting more personalised and value-driven customer interactions.
Campaign Builder
Enhanced Spam Checker Performance and Analysis
We've upgraded the spam checker with intelligent caching, expanded analysis capabilities, and historical issue tracking for more comprehensive email deliverability assessment.
Smart Analysis Logic:
Change-Based Processing: Analysis only triggers when email body or subject line modifications are detected
Cached Results: Previous analysis results retained and displayed instantly when content remains unchanged
Enhanced Content Analysis: Spam checker now includes image size evaluation alongside text and subject line analysis
Historical Issue Tracking: System tracks previously identified issues and indicates whether they remain present in current campaign versions
Performance & User Experience:
Faster Response Times: Eliminated redundant analysis calls for unchanged content
Comprehensive Evaluation: Expanded analysis scope includes visual content sizing for complete deliverability assessment
Issue Resolution Tracking: Clear indicators show whether historical spam risks have been addressed
Streamlined Workflow: Instant feedback for unchanged content and thorough analysis for modifications
Benefits:
Enhanced Deliverability Insights: Complete analysis including text, images, and historical issue patterns
Improved Productivity: Faster analysis cycles with comprehensive spam risk evaluation
Better Issue Management: Historical tracking helps users understand and resolve recurring deliverability concerns
This upgrade gives you faster, more comprehensive spam analysis whilst tracking your progress in resolving issues over time.
Feedback & Enquiries: Enhanced Category Filtering in Workflow Automation
We've improved workflow automation rule creation by implementing intelligent category filtering that displays only categories enabled for Feedback & Enquiries in the Settings, ensuring relevant and accurate rule configuration.
Smart Category Filtering:
F&E-Enabled Categories Only: Rule creation modal now displays exclusively categories with "Feedback and Enquiries" visibility enabled from Manage Categories
Filtered Subcategory Display: Subcategory options automatically limited to those belonging to F&E-enabled parent categories
Dynamic List Updates: Category and subcategory options update immediately when visibility settings change in Manage Categories
Workflow Benefits:
Accurate Rule Creation: Prevents configuration of automation rules for categories not actively used in F&E operations
Reduced Configuration Errors: Filtered category lists eliminate potential for irrelevant rule creation
Enhanced Module Integration: Seamless synchronisation between Manage Categories, Workflow Automation, and F&E module
This enhancement ensures workflow automation rules remain relevant and functional by restricting category selection to those actively enabled for Feedback & Enquiries operations.
Audience Management: Enhanced Pepper Segment Selection with Exclusion Logic
We've introduced flexible segment selection controls for Pepper GetAudiences integration, enabling precise audience targeting through both inclusion and exclusion options.
Enhanced Segment Selection:
Inclusion/Exclusion Toggle: New "Exclude selected segments" checkbox provides flexible segment targeting logic
Inverse Selection Logic: When exclusion is enabled, selected segments are excluded while all other segments are automatically included
Dual Selection Modes: Choose between traditional inclusion targeting or exclusion-based targeting for refined audience control
Streamlined Configuration:
Clear Selection Interface: Visual segment tags with removal options for easy management
Intuitive Toggle Control: Simple checkbox interface clearly indicates whether selected segments will be included or excluded
Benefits:
Simplified Workflow: Exclusion logic reduces complexity when targeting broad audiences with specific exceptions
Improved Campaign Performance: Better audience targeting supports enhanced engagement and conversion rates
This enhancement provides marketers with sophisticated audience selection capabilities, enabling more precise and effective campaign targeting through flexible inclusion and exclusion logic.
Campaign Builder: Post-Submission Subject Line Editing
We've introduced the ability to modify email subject lines after campaign submission, providing marketers with enhanced flexibility to refine messaging without recreating campaigns.
Enhanced Campaign Management:
Editable Subject Lines: Campaign subject lines can now be modified after initial submission through the campaign setup interface
Personalisation Retention: All existing personalisation tokens and merge fields are preserved during subject line edits
Real-Time Updates: Subject line changes take effect immediately for pending campaign sends
Streamlined Workflow Benefits:
Time Savings: Eliminate need to recreate campaigns for subject line modifications
Reduced Errors: Maintain all campaign settings while updating only the subject line content
Enhanced Collaboration: Support collaborative review processes with easy subject line iteration
This enhancement provides campaign managers with greater control over email messaging while preserving campaign integrity and reducing administrative overhead.
Survey Builder: Automated Response Cap Notifications
You'll now receive automatic notifications when your survey reaches its response limit, so you can move straight to analysing your results without having to check manually.
Enhanced Survey Management:
Cap Alerts: Clear notification messaging when surveys reach their configured response limits
Direct Navigation: "Take Me to Surveys" action button provides immediate access to the Existing Surveys page for next steps
Status Clarity: Notifications explicitly confirm survey closure to new submissions and completion status
Workflow Benefits:
Timely Data Analysis: Prompt notifications enable immediate transition to analysis and reporting phases
Efficient Project Management: Automated alerts eliminate need for manual survey monitoring
This enhancement eliminates manual survey monitoring while ensuring users can promptly capitalise on completed data collection efforts.
Campaigns: Enhanced Email Throttling with Exponential Scaling
We've enhanced the email throttling system to support progressive send rate scaling, enabling marketers to optimise deliverability through strategic rate increases over campaign duration.
New Throttling Configuration:
Exponential Growth Toggle: New "Exponential Growth" section with clear visual indicators for activation status
Rate Increment Control: Configurable increment field allowing users to specify growth amount per execution cycle
Flexible Activation: Optional feature that works alongside existing fixed-rate throttling - activate only when needed
Enhanced Send Rate Management:
Progressive Scaling: Start with conservative send rates and automatically increase with each cycle
ISP Reputation Building: Gradual rate increases help establish positive sender reputation with email providers
Spam Prevention: Reduces likelihood of being flagged during initial campaign sends through natural sending patterns
Campaign Optimisation Benefits:
Deliverability Enhancement: Mimics organic sending behaviour that ISPs recognise as legitimate
Large-Scale Campaign Support: Particularly effective for high-volume campaigns, new sender domains, and re-engagement initiatives
This enhancement empowers marketers to balance campaign reach with deliverability excellence through intelligent send rate progression.
Mapping: Enhanced Third-Party Drive Time Integration Reliability
We've upgraded the third-party drive time integration infrastructure to deliver improved performance and reliability for location-based targeting and journey planning.
Infrastructure Enhancements:
API-Based Data Retrieval: Transitioned from legacy service integration to modern API-based data access for enhanced reliability
Improved Performance: Faster drive time calculations through optimized data retrieval methods
Enhanced Availability: Reduced service interruptions and improved uptime for consistent mapping functionality
Benefits:
Enhanced Planning Confidence: More reliable drive time data supports accurate audience targeting
Reduced Delays: Faster processing times enable efficient campaign setup without technical delays
This infrastructure enhancement ensures users experience consistent, fast, and reliable drive time functionality for all location-based marketing activities.
Contact Profile: Enhanced Multi-Redemption Voucher Display
We've improved voucher visibility in Contact Profile summaries to provide comprehensive multi-redemption voucher information for better voucher tracking and customer service support.
Enhanced Voucher Information:
Complete Voucher Visibility: Contact Profile Summary now displays both parent and child voucher codes for multi-redemption vouchers
Comprehensive Voucher Tracking: Users can see the full redemption hierarchy including original voucher codes and associated child codes
Enhanced Transaction Transparency: Complete voucher code information supports detailed customer interaction tracking
Benefits:
Comprehensive Voucher Management: Complete voucher information supports thorough customer service interactions
Enhanced Tracking Accuracy: Full voucher hierarchy provides clear redemption status and history
Improved Support Capabilities: Customer service teams can reference complete voucher redemption chains for accurate assistance
This enhancement provides customer service teams with comprehensive voucher information, ensuring complete visibility of multi-redemption voucher activity for enhanced customer support and voucher management.
Contact Import: Accurate Site Mapping Field Labels
We've updated the contact import mapping interface to provide clearer field labelling that accurately reflects the actual data mapping behaviour.
Enhanced Field Clarity:
Updated Field Label: Changed "Home Site" field label to "Selected Site" in the mapping interface to accurately reflect data placement behaviour
Consistent Mapping Logic: Field label now correctly indicates that imported customers are flagged under the selected site node
Improved User Experience:
Clearer Understanding: Accurate field descriptions help you understand exactly what will happen during the import process
Reduced Support Requirements: The correct labelling reduces misunderstandings about how site mapping works
This update ensures the contact import interface clearly shows how your data will be mapped, helping you import contacts with confidence.
Data Management: Real-Time Data Retention Policy Impact Preview
We've introduced intelligent preview calculations for data retention policies, enabling administrators to assess policy impact before implementation and make informed configuration adjustments.
Dynamic Impact Calculations:
Hashing Preview: Shows how many contacts will be hashed based on your configured retention periods and safe selection criteria
Deletion Preview: Shows count of previously hashed contacts eligible for deletion when "Delete Hashed" option is enabled
Live Updates: Preview calculations automatically refresh when retention periods, deletion grace periods, or safe selection criteria are modified
Smart Display Logic:
Conditional Visibility: Preview calculator appears only when policies are enabled
Combined Information Box: Blue information panel displays both hashing and deletion impact calculations with explanatory context
Current Data Basis: Calculations use today's contact data with clear messaging about potential variance during actual policy execution
Administrator Benefits:
Informed Decision Making: Clear impact visibility before policy activation prevents unintended data retention consequences
Policy Optimisation: Real-time calculations support fine-tuning retention periods and criteria for optimal data management
Risk Assessment: Preview functionality enables administrators to understand policy scope before implementation
This enhancement provides data retention administrators with comprehensive policy impact visibility, supporting confident and informed data management decision-making.
Survey Builder: Enhanced Platform Performance and Reliability
We've upgraded our systems to make surveys quicker and more reliable for you and your respondents.
Infrastructure Enhancements:
Improved Performance: Optimized platform architecture delivers faster survey loading times and more responsive user interactions
Enhanced Reliability: Upgraded server infrastructure ensures consistent survey availability and reduced downtime
Scalable Architecture: Enhanced backend systems support growing survey volumes and user activity without performance degradation
Benefits:
Faster survey creation and response collection processes
Improved system reliability and uptime for uninterrupted survey operations
Future-ready infrastructure supporting continued platform growth
This enhancement ensures users experience consistently fast and reliable survey functionality while establishing a robust foundation for continued service excellence.
Campaign Builder: Enhanced AI Content Generator with Format Preservation
We've upgraded the AI content generator to maintain existing email formatting and include platform-compatible export fields only, ensuring seamless content integration without formatting disruption.
Format Preservation Enhancement:
Existing Formatting Protection: AI-generated content insertion now preserves all existing email formatting, fonts, colors, and styling
Reduced Configuration Errors: Correct field syntax prevents personalization failures and delivery issues in live campaigns
Benefits:
Reduced Campaign Errors: Correct export field syntax prevents personalization failures and improper email delivery
Enhanced Productivity: Preserved formatting eliminates time spent recreating design elements after content generation
This enhancement ensures the AI content generator delivers production-ready content that maintains design integrity while providing functional personalization capabilities.
Fixes in this release
Group Management: Corrected Data Tree Node Visibility for Select Groups
We've resolved an issue where hidden Data Tree nodes remained visible for Administrators, Primary, and Super users. Disabled nodes now properly disappear from the Contact Segmentation tree for all user groups.
Dashboards: Resolved Export Functionality Issues
We've fixed an issue that caused dashboard exports to fail with a "something seems wrong" error due to image validation problems. The export process now handles image validation correctly, ensuring dashboards can be exported successfully without errors.
Campaign Builder: Improved SMS Link Validation Consistency
We've resolved an inconsistency in SMS campaign link validation where URLs missing proper format (e.g., https://) could be saved during editing despite being rejected during creation. Link validation now consistently requires proper URL format across both creation and editing modes.
Campaign Creation Blocked by Mandatory Category Validation Issue Resolved
We’ve fixed an issue where users without category permissions were unable to create campaigns due to mandatory category selection. Validation now respects user permissions, allowing campaign creation without unnecessary blockers.
Campaign Builder: Corrected Sender Step Read-Only Status in Submitted Campaigns
The Sender step now maintains consistent read-only status with other campaign steps to prevent unintended modifications in submitted campaigns.
SCV Contact Segmentation: Improved Complex Segment Builder Interface
We’ve resolved an issue in the New Contact Segmentation where adding multiple AND conditions within the same segment section caused the interface to become unusable. The segment builder now remains scrollable and fully accessible, allowing users to create complex segments without limitations.
Loyalty: Corrected Tier Edit Field Labels
We've resolved a display issue in the Tier Edit page where minimum and maximum points field labels incorrectly displayed as "visits" instead of "points." Field labels now remain consistent between Add and Edit screens for improved clarity and accuracy.
Campaigns: Resolved HTML Content Update Issues in Automated Campaigns
We've fixed an issue where HTML content changes in automated campaigns failed to save, preventing users from updating email content. The Update button now functions correctly, allowing successful content modifications in automated campaign workflows.
Events: Resolved Event Attachment Upload and Display Issues
We've fixed an issue where attachments added to event slots were not uploading or displaying in Event Pictures. Files now upload correctly and appear as expected in the interface.
Security updates in this release
Numerous security fixes and enhancements.
How to access this update
This version will be made available automatically on 18 February 2026