The Insights module provides a set of pre-built, interactive reports that give you a clear view of how your customer database is growing, how your customers are behaving, and how your campaigns are performing. Reports are visual, filterable by date range and site, and update automatically, no manual configuration required.
What you can do
View demographic and visit behaviour trends across your customer database.
Analyse campaign and communications performance over time.
Review covers and booking insights (if integrated with a booking platform).
Track how and where new contacts are opting in to your database.
Filter all reports by date range and site to focus on the data most relevant to your business.
Identify database health trends such as growth, engagement, and lapse rates.
The four Insight reports
Demographic and visits insights: Understand your customer database at a glance. View the breakdown of your customers by demographics such as age, gender, and location, alongside visit frequency trends, new versus returning customer ratios, and lapse rates. Use this report to monitor database health and identify segments that may need re-engagement.
Communications insights: Measure the performance of your campaign activity over time. Track open rates, click rates, opt-out rates, and overall engagement trends across your email and SMS sends. Use this report to identify which campaigns are resonating and spot any decline in engagement before it becomes a problem.
Covers insights: If you have integrated with a booking platform, this report gives you visibility of covers data, including total covers by site, booking source breakdown, and trends over time. Use this report to understand booking volume and identify peak periods. This report is only available if a booking integration is active.
Opt-in by source insights: See how many new contacts were added to your database each month, broken down by the source through which they opted in (for example, WiFi, booking platform, website, or campaign). Use this report to understand which acquisition channels are most effective and where to focus your data capture efforts.
đ¤ Tip: Use the date range filter on each report to compare performance across different periods. For example, comparing this quarterâs visit trends against the same quarter last year.
Key things to know
The Insights module is a standard Acteol Enterprise module, included in all packages.
All four reports update automatically, there is no manual refresh required.
Covers insights are only available if your Acteol system is integrated with a booking platform.
Reports can be filtered by site, making them useful for multi-site operators who need to view performance at a location level.
For more detailed, custom reporting and chart building, see the Dashboard module.