The Vouchers module enables you to create and send voucher codes to incentivise future spend and visits, or to reward loyal customers. Vouchers can be embedded directly into email and SMS campaigns and tracked from issue through to redemption, giving you a clear view of their commercial impact.
What you can do
Create unique or generic voucher codes.
Set expiry dates and redemption limits per voucher offer.
Distribute vouchers via email or SMS campaigns.
Search for and manage existing voucher offers.
View a customer's full voucher history from their SCV profile.
Track redemption statistics and view performance graphs.
Segment customers based on their voucher redemption behaviour.
Voucher codes types
There are two types of voucher codes you can create:
Unique codes: Each customer receives a different, individually generated code. Unique codes prevent sharing and allow you to track redemption at the individual customer level.
Generic codes: All recipients receive the same code. Generic codes are simpler to set up and suited to broad promotional campaigns where individual tracking is not required.
Creating a voucher offer
When setting up a voucher offer, you can configure:
The voucher name and description.
The offer type (for example, a percentage discount, a fixed amount off, or a free item).
An expiry date after which the voucher can no longer be redeemed.
A maximum redemption limit to cap how many times the voucher can be used.
Whether the voucher is unique or generic.
đ¤ Tip: Use unique codes for post-visit reward campaigns where you want to track individual redemption. Use generic codes for simpler acquisition campaigns or seasonal promotions.
Distributing vouchers
Vouchers are distributed through the Campaigns module. Once a voucher offer is created, you can embed it as a personalised voucher link or display a barcode within your email or SMS campaign. Customers receive their voucher directly in their inbox or as a text message.
Tracking redemption
The Vouchers module provides detailed redemption data so you can measure the effectiveness of your offers:
View overall redemption statistics for each voucher offer, including total issued, redeemed, and outstanding.
Use bar graphs and dashboards to visualise redemption trends over time.
See which vouchers an individual customer has received and redeemed from their SCV profile.
Build customer segments based on voucher redemption behaviour. For example, targeting customers who received but have not yet redeemed a voucher.
Key things to know
Vouchers is an additional Acteol Enterprise module. Contact your account manager to add it to your package.
Voucher distribution requires the Campaigns module.
Redemption data from EPOS and order and pay integrations feeds automatically into the Vouchers module, keeping redemption stats up to date.
Voucher history is visible on each customer's profile in the Single Customer View.