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Campaign channels in Journey Builder

Learn which campaign channels you can use within Journey Builder, including email, SMS, push notifications, web push, custom list, and Facebook ads.

Written by Fatma Abid

When designing a journey, you can add campaigns across several channels. The channels available to you depend on your data schema and the modules included in your Acteol Enterprise package.

📌Note: Not all channels are available to every customer. Contact your account manager to confirm which channels are enabled for your account.

Available channels

Email

Send a personalised email campaign to contacts in the journey. Email is the most commonly used channel in Journey Builder and supports dynamic content, export fields, and voucher codes.

SMS

Send a text message to contacts who have a valid mobile number recorded in their contact record. SMS campaigns are useful for time-sensitive communications such as booking reminders or short promotional offers.

Push notifications

Send a notification directly to a contact's mobile device via your app. Push notifications require the contact to have opted in through the app.

Web push

Send a notification to contacts through their web browser. Web push requires the contact to have accepted browser notification permissions on your website.

Custom list

Export a list of contacts at a specific point in the journey to an external system or third-party integration. This channel is commonly used for:

  • SLP (Scheduled Loyalty Programme): An Enterprise-only feature that allows you to award loyalty points or stamps to contacts as part of a journey.

  • External targeting platforms: Sending contact data to a third-party platform for targeting purposes.

📌Note: Custom list is an Enterprise-only feature. Speak to your account manager to confirm availability.

Facebook ad

Include a Facebook ad audience as the final step in a journey. This allows you to target contacts who have reached the end of the journey with a Facebook ad campaign.

Before you can use Facebook ad in Journey Builder, you must:

  1. Build the Facebook ad in Audience Management.

  2. Turn on the Use for journey builder toggle when creating the Facebook ad.

⚠️Important: Facebook ads can only be placed at the end of a journey. They cannot be added as an intermediate step.

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